The way we plan to work towards our vision

We strongly believe that there are several inflection points between the age of 12 and 18 for children from economically challenged families which impacts their ability to continue on their educational path. That's where the drift happens. Right interventions at these critical milestones can help sustain their path in the direction of education thereby helping them break away from the vicious cycle of poverty.

Unfortunately the challenges hit both the children and their families at the same time!


 This calls for a two-pronged approach towards addressing this issue. While on one side, we have to invest on their "future asset"  (the child and its education) , we also need to invest our efforts in the "present" by making the family resilient to financial turbulence and deal with all their unknown and uninvited problems. 


Our theory of change is that by being with the family for a longer duration and creating catalysts within their community, we can help them sustain and complete their child’s education and hence increase the probability of them having a better earning potential in the future. This in turn will effectively get their entire family (and the future generation) out of poverty. 

Hence we plan a 5-10 years of engaged intervention with such families so we are always there for them when they need a support!

We start with our induction phase where we scout for locations where we will setup our satellite centers. These are then staffed by hand-picked graduates/semi-graduates or our own alumni from the same community whom we will train and empower to execute our mission.

Next, we start our selection process of the families based on our in depth assessment of the financial status, potential of the child, the level of commitment and most importantly how invested the family is in breaking away from their current situation.  

Once these two "levers" are in place we then put ourselves on a long term committed support service with them through our satellite centers  This then often results in a variety of interventions depending on the age group of the child ranging from enrollment into appropriate schools/colleges or coaching classes, Financial support on school supplies and self-learning aids, Admissions / Relocation to appropriate school/college /vocational institutes and in our last phases assisted career guidance for job search or entrepreneurship.  Our core team continuously builds and "aggregates" partnerships with all existing Non-profits, Ed Institutes as well as Edtech organizations so we can empower our centers with all the ammunition they need to lift their children out of poverty!

 "Put simply - Our MISSION is to be CONSTANTLY there with these family at every step of their child's educational journey - just to make sure that "lack of awareness" or "financial constraints" DO NOT LIMIT the choice of what their path could be!"

FAQ - For even more deeper understanding of our mission


What problem are we trying to solve?

At the very root level, we are trying to address the issue of inter-generational poverty caused by the inability of low income families in sustaining their children's educational journey! We believe there are several constraints that they regularly encounter which needs to be addressed and supported at a much deeper level on case by case basis. As per 2014 data. the drop out rates are at almost 17.8% at secondary level and goes even higher as they proceed towards under graduation courses.

Why did we pick this problem?

In spite of huge number of NGO's working with the Governmment to solve the macro issues of both enrollment and improving the quality of education, we see that a substantial chunk of children slip through the cracks because there is lack of sustained support and guidance to these families at a micro level. These drifts/dropouts in turn is draining several years of effort and money expended by NGOs and the Government as well as impairing the families ability to break away from poverty. 

In the day to day struggle that these families face and their own illiteracy, it is only unfair to assume that they will be able to "search" and "locate" the right Non-profit or educational Institute for continuing their child's education or for that matter even keep that "search" as a priority.  We wish to bring these options and help to their doorstep so that the family do not loose out their chance amidst their recurring challenges.

While enrollment and quality of education is in the process of getting fixed through RTE/SSA and several joint efforts of NGOs and the Government, we feel a dire need of a supporting organization that can take these options to the doorsteps of the intended beneficiaries.

Who are our customers/beneficiaries? How do we reach or intend to reach them?

Our core focus segment is that of "highly invested parents" who have a dream for their child but economics limits and situations constraints them from making those dream come true.  

For our first phase, the beneficiaries are/will be the urban-based economically challenged families who have a deep desire to have their children complete their educational path but are constrained either financially or because they are just not aware of several options available. This is regardless of the academic performance of the child because our mission is to help every invested  family find a path towards  a proper conclusion of their child's educational journey.

We plan to invest only in families that satisfy the following main criteria

  • The family/parents are deeply invested in their children's education. (Gauged through qualitative surveys/sessions)
  • The child in the family shows a potential of completing his/her education given proper support and options
  • The family's annual income is less than 2.5 Lakh per annum.
  • The child and the parent both are committed to complete the educational journey.
  • The family is non-migrant in short to medium term.

In our first three years of operations, we intend to reach our beneficiary mainly through the following channels

  1. The HM/Staff of  low income or Government school. We need their inputs on potential students and families that can benefit from such sustained support/guidance.
  2. Partnering with local NGOs already working within the system. (e.g. Whitefield Ready, Teach for India, Rotary etc.)
  3. Maids/Workers/Housekeeping from our own communities or of our friends.

How does our support model work? What challenges do we foresee?

We realize that this is indeed a "wicked" problem to deal with since both the problem(s) and their solutions are not clearly known at the onset. Hence keeping principles of "Human Centric Design Thinking" at the heart of our model, we make sure that the child and the family is at the center of both  defining the problem as well as designing the solution that works for them. 

Once a child and its family is inducted, we then start a long term committed support service with them. This includes series of scheduled meets with the child, their family, their teachers/HM and/or any other stakeholders who have an influence on the child's journey towards education.

These meets are mainly "HCD based design thinking sessions" for gauging immediate support needs of the family to ensure the child's education can be kept on the right track.  At times these can also lead towards extending assistance to the parents in dealing with their pressing financial needs like job search, medical cover, procuring loans etc. Besides this, along with the parents and teachers, we get deeply involved in monitoring the progress and planning for the future course of action for the child.

The meetings are typically planned at a frequency of at least once every fortnight

Depending on the support needed or the plan of action set for the child, we then help the family become aware and pursue the various options available. Our first choice of options is always to leverage as much of existing Non profit or Government program which can meet our objective at the lowest cost. However in cases where we deem necessary, we may take over the financial burden so that family still gets a choice of the "right" path for their child without having to worry about "how they will pay for it".

We deliver our  support program through our Centers staffed  with full time dedicated field staff who will also double as a local tuition teacher. One staff would assist 15-20 children/families. By and large we recruit field staff from the same community or from our alumni so that besides getting an employment, they also help our mission by becoming a force-multiplier within their "hives". Who else will be able to understand and guide us better in this? We will also establish partnership with as many existing Non Profits and Educational Providers as we can so that our children have access to them when required. 

From our experience of having worked with 7-8 children/families for last several years, some of the challenges that we encountered and which we think will still continue to challenge us are as follows:-

  • Family movement due to emergencies -  Often the families we deal with get cornered into situations where the entire family decides to migrate back to their village/town. Though we try and limit our selection to less migration prone families, it can still occur. This can "derail" our years of effort though we will intend to continue the interventions remotely.
  • Family resistance to "best" course of actions - This pertains to some of the choices that sometime may be the best course to take for the child but may be in direct conflict with family's value and customs. Example : Sending a girl child to a college or school or coaching classes that are far from their home. Or putting up a child in a hostel for a better chance of success.In such cases , we as an organization will stop at providing and informing the family of the options BUT leave the final decision to them.
  • Conflicts within the family on choices -  This pertains to cases where perhaps one parent (mostly the mothers) want to take the options that can help the child while the other parent opposes the idea. Again as part of our intervention strategy , we attempt to build a lasting relationship with ALL the stakeholders and ensure that we get them all on board of options as much as possible. However we don't rule out the possibility that this may come on our way of accomplishing our goal for the child.
  • Adolescence behavioral issues -  One of the most daunting challenges to deal with has been the adolescence related issues especially considering the "surroundings" that our children tend to live in. Besides the "age" related natural rebellious changes within the child, these children get easy access to harmful influences within their community. The same child who looked promising in studies suddenly can get drifted away and no amount of mentoring/talks can sometime win over their minds. As a strategy, we increase our involvement during those phases and try and consciously develop a "friendly" relationship so we can reduce the impacts. Having said that we still foresee this as our one big hurdle to cross.

Are there any other nonprofits doing similar work? If so, why are we re-inventing the wheel?

Yes and No!

As per the research we have done so far, we find that "thankfully" there are several Non profits (1500+) that are addressing many of the educational needs. In addition we also see a huge corpus of corporate funds (estimated INR 6000 crore annually) flowing through CSR  for addressing the macro-issues of both enrollment and quality of education. 

However there are two gaps which we want to "seal"...

  1. Most of the existing non-profits as well as the CSR fund flows are highly fragmented with each of them addressing specific areas of education or specific beneficiary groups. For a family that is on a constant threat of drifting away, they need someone to help them "aggregate" these options and show them the possibilities at each stage of child's journey. 
  2. Majority of the Non-profits and Government programs tend to address the macro needs where several children or the community as a whole is targeted to be benefited. In the process, a specific family fails to get the attention/guidance on their current constraints especially on a sustained long term basis. These families need someone to provide them a focused support  to cross over the "hurdles"  that they often find themselves bumping against. This is especially true for families with an average performing child because even with the best of the intent, these families get lost in the "crowd".

LIFT  and Meraki Foundation are two nonprofit based in the United States and India that works very similar to what we envision and focuses specifically on supporting families so they can break out of poverty. While LIFT focuses on mentoring and guidng parents on finances, Meraki focusses on training and educating parents about need of a good parent-child relationship.

SIFF is another organization that works on "depth" over "scale" model for helping promising students from low income complete their education. While SIFF start their journey of selection with potentially promising child (Scholars) , we do that with "potentially" highly-invested families, regardless of their childs potential. An NGO called Team Everest also works very similar to our model while exclusively focusing on orphan or single parent families.

Within India, we are aware of at least two organization - Mentor Together and Mentor Me India which has Mentorship as their core focus for enabling the marginal families to have access to information and guidance. We slightly differ from them because - For us, "mentorship" is just the means while "sustained involvement with the family" is what is our core.

On the other hand , we also have a few organizations like Haqdarshak or Buddy4Study who are doing a beautiful job of aggregating  "free schemes  and scholarships" that can help the ones in need. We want to be that "someone" who will help take these to its ultimate intended recipients! 

What goals do we intend to achieve in next 3-5 years? What would be our impact metrics?

Our goal for next 3-5 years is to impact 600+ families in 30+ locations/Urban dwellings so they are empowered sufficiently to find their way out of poverty. We believe enabling their children to fulfill their educational aspiration and creating role model(s) within is the first step towards that! 

We hope this will create enough momentum for the 10,000+ families living in these 30+ urban dwelling to seek education as their means to fight poverty while our centers will grow to become that "bridge" to cross-over!

As we go about this journey, we would like to measure ourselves and our impact based on following four metrics

  1. # of children/families whom we are impacting at any point of time - Tells us how well we are on our scale of "reach".
  2. # of scheduled meetings we have had per child per year - Tells us how well we have been "proactively available" for our families as and when they have needed us.
  3. # of children/families who are on our shifting orbit path for more than 4 years - Tells us how well we are in our "persistence" to arrest and avoid the "drifts".
  4. # of children/families who have completed their educational journey and are now financially independent - Tells us how well are we doing with our ultimate intent of poverty alleviation.